B2B partner for Technical Motorcycle Components
Distributor for professional dealers and workshops
House of Wheels works as a B2B partner for technically distinctive motorcycle components.
We distribute exclusive products and create demand centrally through clear, content-driven communication with a strong preference for delivery through professional dealers.
A different way of working
Many technically strong products struggle in a traditional distribution model.
When products are available everywhere, price often becomes the main differentiator and value gets lost.
We work differently.
Instead of pushing products into the market, we build understanding and demand first.
Only then do we support supply in a selective and controlled way, keeping room for healthy margins and long-term cooperation.
Creating demand before pushing supply
House of Wheels actively creates demand for the products it distributes by:
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explaining what a product does and why it exists
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showing real-world use in racing and circuit environments
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using online communication to inform rather than hype
Products may be presented on our website at advisory prices, but our intention is not to replace the dealer.
Wherever possible, we prefer to work with dealers and workshops who want to supply, install and support these products locally.
What this means for dealers
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Demand is created centrally
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Product positioning is clear and consistent
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Less price-driven competition
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Healthier margins through selective distribution
So you can focus on advising customers and selling the product,
not on defending prices or explaining the basics.
What this means for brands
Not every product should be pushed through the same distribution funnel.
House of Wheels works with producers whose products are technically distinctive and deliberately niche.
We help brands by creating understanding and demand first, and by choosing the most appropriate route to market; B2B, B2C or a hybrid structure, all depending on what fits the product.
Our focus
We work with products that:
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are technically sound and proven in use
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require explanation and correct application
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sell repeatedly once understood
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make sense to stock for professional use
Not hundreds of SKUs.
Not short-term hypes.
Not products that only work at volume.
Who we work with
House of Wheels is for dealers and partners who:
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value clarity over complexity
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prefer margin over volume
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understand that demand should be built, not chased
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are looking for long-term cooperation
If that sounds familiar,
you’re likely in the right place.